[Lynda] – Foundations of Branding for Designers


Lynda Foundations of Branding for Designers

Foundations of Branding for Designers : Branding goes past logos, brochures, and web site designs. Branding is a whole system for speaking an organization’s distinctive message.

In this course, Sean Adams asks designers to maneuver previous one-off tasks and companion with their consumer on a holistic branding method. The classes he supplies assist clarify precisely what branding is, underline the significance of analysis and downside-fixing in design, and outline how branding components like logos, wordmarks, icons, and colour palettes all work collectively to inform a model’s story.

He additionally exhibits hand off branding programs to purchasers and supply the documentation and lengthy-time period assist to maintain their manufacturers far into the longer term.

Topics embrace :

  • The historical past of branding (pre- and post-1950)
  • The components of branding
  • Conducting analysis
  • Solving issues and presenting options
  • Creating logos and identification programs
  • Building a visible system with colour, typography, and extra
  • Communicating branding with manuals and imaginative and prescient books

Direct obtain hyperlinks 650 MB :


course Download – Section 1 – 3

course Download – Section 4 – 6

course Download – Section 7 – 9 

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